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Our ServiceNow App Development & Certification Process

XpertApps runs a repeatable, certification-first ServiceNow process — discovery, architecture, build, certify, and support — that has delivered 25+ certified apps, typically certifying each in under fifteen days. Founded by Saurav Sarkar, formerly on the ServiceNow app certification team, we bake certification into every architecture decision, sprint, and code review so your app passes first time.

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Discovery

2 days  •  Free

We learn your product, users, and go-to-market timeline—then map every certification requirement before writing a line of code. See our services.

Discovery is free. No commitment required.

  • check_circleCertification requirements scoped upfront
  • check_circleTechnical architecture approach defined
  • check_circleRisks and dependencies identified before development starts
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Architecture & Design

~1 week

Before development begins, we design the technical blueprint. This is where certification success is actually determined—not at the review stage.

  • check_circleApp architecture designed with Store compliance in view
  • check_circleACL and data model reviewed against certification checklist
  • check_circleSprint plan aligned with your team
code

Build & Test

2–3 weeks

Two-week sprints with a live demo at the end of each. You see real progress every fortnight—no surprises at handoff.

“XpertApps provided exactly the expertise and attention to detail we needed to launch our advanced visual support tools on ServiceNow.” — Keyur Patel, CTO, Blitzz
  • check_circleFeature development in focused sprint cycles
  • check_circleSecurity and performance reviewed each sprint
  • check_circleRegular demos keep you informed throughout
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Certify & Launch

3–5 weeks

We prepare and submit your app for ServiceNow certification. The review timeline is ServiceNow’s—we handle everything on our end and respond to feedback fast.

<15 days, submission to certified
  • check_circlePre-submission security and compliance review
  • check_circleApplication submitted to ServiceNow review team
  • check_circleReviewer feedback handled by our team
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Support & Scale

Ongoing

ServiceNow ships two major releases a year. We keep your app compatible, handle re-certification, and build new features as you grow. See it in practice in our case studies.

  • check_circlePlatform compatibility reviews with each major release
  • check_circleRe-certification support when needed
  • check_circleNew features available on retainer or per-project

Process Questions

What if our requirements change mid-project?

Scope changes happen. We handle them with a lightweight change request process—you get a written summary of the impact on timeline and cost before we proceed. Nothing changes without your explicit approval.

Who is our main point of contact?

One senior developer is your primary contact throughout—in every demo, the certification submission, and support. No bait-and-switch to junior resources after sign-off.

Where does development happen?

We can prototype in a PDI (Personal Developer Instance), but PDIs have limits:

  • check_circleNo Store app installs
  • check_circle10-day inactivity reclaim policy
  • check_circleLimited storage and performance
  • check_circleSingle-user access only, no email

Store-bound apps need a ServiceNow Build Partner account with vendor instances provisioned through the Technology Partner Program (TPP). We develop and submit for certification on your vendor instances.

Once certified and listed on the ServiceNow Store, your customers install the app onto their own instances—typically dev, test, and production—and manage deployment through their own release process.

Who owns the code when the project is done?

You do—full IP transfer at project completion. The update set and Store listing credentials are all yours. We retain no rights to the work we deliver.

How long does ServiceNow’s certification review take?

ServiceNow’s certification review typically takes 3–5 weeks from submission to approval. The exact timeline depends on how well the app meets certification requirements—which is why we build for compliance from sprint one.

Ready to Start Discovery?

Book a free consultation. We’ll scope your project, map certification requirements, and give you a clear timeline and estimate—no commitment required.

Book a Free Consultation

check_circleFree project scoping
check_circleFixed-scope estimates—no hourly surprises
check_circleCertification completed in under 15 days
check_circle24-hour response time